Gun Deals
8,989 deals found
How We Find the Best Gun Deals Online
We built this page because we got tired of checking ten different retailer websites every morning like some kind of caffeine-fueled bargain hunter. So we automated the whole thing. Our system scrapes pricing data from over 10 major online firearms retailers, pulling in fresh gun deals daily so you don’t have to bounce between browser tabs trying to remember if that Glock 19 was cheaper at PSA or Brownells.
Right now you’re looking at over 7,500 live gun deals from retailers like Palmetto State Armory, Brownells, Guns.com, EuroOptic, KYGunCo, Sportsman’s Guide, Midway USA, Sportsman’s Outdoor Superstore, GrabAGun, and Battlehawk Armory. Every listing links directly to the retailer’s product page, so when you see a price you like, you’re two clicks from checkout.
The deals you see here aren’t curated by some marketing team trying to push specific products. We pull everything, the good and the mediocre, and let you filter and sort to find what matters to you. Our job is surfacing the data. Your job is deciding whether that $299 shotgun is a steal or just okay. (Spoiler: at $299, it’s probably a steal.)
Prices change constantly in this industry. Retailers run flash sales, manufacturers push rebates, and inventory fluctuations create temporary price drops that disappear in hours. By monitoring these stores daily, we catch deals that you’d miss if you only checked once a week. I’ve personally watched prices on popular models swing 15-20% in a single week, and that kind of volatility is exactly why a tool like this exists.
Gun Deals by Category
We break down gun deals by category so you can find exactly what you’re looking for. Each category page tracks prices from 15+ retailers and updates daily.
Our handgun deals page covers pistols, revolvers, and carry guns on sale from every major retailer. If you’re specifically looking for Glock pricing, the dedicated Glock deals page tracks every model from the G17 to the G43X. Sig Sauer fans should check the Sig Sauer deals page for current pricing on the P365, P320, P226, and the rest of the lineup.
The AR-15 deals page is where things get fun. Complete rifles, stripped lowers, uppers, and full builds from PSA, Aero Precision, BCM, and more. If you’re building or buying, that’s your starting point.
For scatterguns, our shotgun deals page tracks pumps, semi-autos, and over/unders. And if you burn through ammo like I do, the ammo deals page covers bulk, defense, and hunting ammunition across every major caliber.
Best Retailers for Gun Deals
Each retailer we track has its own personality when it comes to pricing and inventory. After years of monitoring these stores, I’ve got a pretty clear picture of where to look for what.
Palmetto State Armory (PSA) is the king of budget-friendly AR-15s and daily deal rotations. Nobody else comes close to their volume of sub-$500 AR builds. They also run constant sales on ammo and magazines that make them worth checking even when you’re not in the market for a new gun. Their Dagger series (Glock-compatible pistols) has also shaken up the budget handgun market in a big way.
Brownells has been in the game since 1939, and they carry everything from complete firearms to the smallest replacement pins and springs. Their gun deals tend to focus on complete firearms from major manufacturers, and they frequently offer coupon codes that stack on top of already-reduced pricing. If you’re building a gun from parts, Brownells is probably your first stop.
EuroOptic is where you go when your taste (and budget) leans toward the premium end. They’re the go-to source for European imports, high-end precision rifles, and optics that cost more than some people’s cars. But here’s the thing: their clearance and demo sections regularly turn up genuine bargains on gear that would cost 20-30% more anywhere else. If you’ve had your eye on a Sako, Tikka, or Blaser, watch their deals closely.
Guns.com carries a massive inventory across all categories and regularly runs site-wide percentage-off sales. They’re particularly good for finding handgun deals from major manufacturers like Glock, Sig, and Smith & Wesson at competitive prices.
KYGunCo (Kentucky Gun Company) is a family-owned operation that punches way above its weight on pricing. They frequently have some of the lowest prices on popular handguns and rifles, and their inventory turns over quickly when a good deal hits. I’ve found some of my best prices here on Sig Sauer and CZ models.
Sportsman’s Guide offers a membership program (Buyer’s Club) that knocks an extra percentage off already-discounted prices. They’re strong on surplus firearms, hunting rifles, and outdoor gear. Their “gun of the month” type promotions are worth watching.
Midway USA is Larry Potterfield’s empire, and while they’re best known for reloading supplies and accessories, their firearms deals are competitive. They tend to focus on hunting and sporting arms, and their clearance section is where the real gems hide.
Sportsman’s Outdoor Superstore consistently offers some of the lowest prices on handguns. Seriously, when I’m comparison shopping a popular pistol, they’re often within a few dollars of the lowest price online. They also handle transfers smoothly and ship quickly.
GrabAGun lives up to its name with aggressive pricing and a wide selection. They’re another retailer that frequently appears at the top of price comparisons for popular models.
Battlehawk Armory rounds out our tracked retailers with competitive pricing on a solid selection of firearms. They’re particularly worth checking for handgun deals and AR-platform rifles.
Tips for Getting the Best Price on a Gun
Finding guns on sale isn’t just about luck. There are patterns to this market, and once you recognize them, you’ll never pay full price again. If you want the full breakdown, our guide to the best time to buy a gun covers every seasonal window worth knowing about.
Buy seasonally. The firearms industry has a predictable sales calendar. Black Friday through Cyber Monday is obviously the biggest, with many retailers cutting prices 15-25% across the board. Memorial Day and 4th of July sales are also strong, with discounts across handguns, rifles, and ammo. But the post-holiday period (January through February) is arguably better for deals because retailers are clearing inventory and manufacturers are pushing out last year’s models. Late summer is also strong as retailers make room for fall hunting season stock.
Watch for manufacturer rebates. Companies like Smith & Wesson, Sig Sauer, Ruger, and Springfield Armory run rebate programs throughout the year, typically offering $25-$75 back on qualifying purchases. Here’s the move: stack a retailer sale price with a manufacturer rebate. I’ve seen people knock $100+ off popular models this way. Check manufacturer websites directly for current rebate offers before you buy anything.
Compare across retailers before you commit. That’s literally why this page exists. The same gun can vary by $50-$100 across different stores on any given day. A five-minute price check across our tracked retailers can save you real money. Don’t forget to factor in shipping costs and transfer fees when comparing. Some retailers offer free shipping on firearms, which can save you another $15-$30.
Don’t sleep on “police trade-in” and used inventory. Several of our tracked retailers periodically sell police trade-in Glocks, Sigs, and Smith & Wessons at significant discounts. These guns typically have holster wear on the outside but minimal round counts. A $350 police trade-in Glock 17 that works perfectly is a much better buy than a $550 new one for most practical purposes.
Set a target price and be patient. If you know what you want, figure out what a good deal looks like and then wait. Gun deals are cyclical. That price you want will come around. Impulse buying is the enemy of getting the best deal, unless it’s a genuinely limited offer. Then you move fast.
Understanding Gun Pricing and Discounts
If you’re going to hunt for discount firearms effectively, you need to understand how gun pricing works. It’s not as straightforward as most retail products.
MSRP (Manufacturer’s Suggested Retail Price) is the number you see on the manufacturer’s website. Almost nobody actually pays MSRP. Think of it as a ceiling, not a target. For most production firearms, the real “street price” runs 15-25% below MSRP. So when a retailer advertises a gun at MSRP, that’s not a deal at all.
MAP (Minimum Advertised Price) is the lowest price a retailer is allowed to show publicly. Manufacturers set MAP policies to prevent a race to the bottom that would upset their dealer network. This is why you sometimes see “Add to Cart for Price” on retailer websites. The actual price is below MAP, but they can’t show it until you take that extra step. Always click “Add to Cart” if a retailer prompts you to.
Street price is what the gun actually sells for across the market. This is the number that matters, and it’s what our deals grid helps you find. Street price fluctuates based on supply, demand, and what competitors are doing.
So what actually counts as a good deal? Here’s my rough framework. A 10-15% discount off typical street price is a decent sale, worth buying if you’re already in the market. A 15-25% discount is a solid deal, the kind of price where you should seriously consider pulling the trigger (pun fully intended). Anything above 25-30% off is excellent territory, the kind of deal you buy even if you weren’t planning to, because you know you won’t see that price again for months.
A word of caution: if a deal looks too good to be true, do a quick sanity check. Make sure the listing is for the actual firearm and not just an accessory, lower receiver, or airsoft version. Every retailer we track on this page is an established, legitimate business with a real track record, so if you’re buying from our listed deals, you’re in good hands.
The bottom line is this: gun deals online have never been better for buyers. The combination of competition between retailers, direct-to-consumer pricing pressure, and tools like this page that make price comparison effortless means you have more leverage than ever. New to buying firearms online? Our guide on how to buy a gun online walks you through the entire process, and our FFL transfer fees breakdown helps you factor in that extra cost. Wondering whether online is actually cheaper? We crunched the numbers in our is it cheaper to buy online comparison, and the used vs new guns guide can help if you’re weighing your options. For a curated look at the top picks right now, check out our best gun deals roundup. Use these tools, check back regularly, know your target prices, and when the right deal shows up, don’t hesitate. Good prices on popular guns don’t last long.