Last updated and checked October 29, 2026
Quick answer: On October 29, 2026 our feed held 110,500 gun listings from 22 retailers, and 2,423 of them were flagged as a sale or price drop. Guns.com had the most deals (1,153), then Palmetto State Armory (644) and EuroOptic (270). The grid below shows every one, sorted and filterable, and links straight to the retailer.
Gun Deals
2,089 deals found
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Table of Contents
How We Find the Best Gun Deals Online
We built this page because we got tired of checking ten retailer websites every morning. So we automated it. Our system pulls prices from 200+ retailers in our network every day, so you don’t have to bounce between tabs to remember whether that Glock 19 was cheaper at PSA or Brownells.
The deals here aren’t picked by a marketing team. We pull everything, the good and the mediocre, and let you filter and sort for what matters to you. A listing is flagged as a deal when its sale price drops below the retailer’s regular price or when our price history catches a drop. Every listing links directly to the retailer’s product page, so when you see a price you like, you’re two clicks from checkout.
Prices move constantly. Retailers run flash sales, makers run promotions, and inventory swings create price drops that vanish in hours, which is why the grid refreshes daily rather than weekly.
Gun Deals by Category
We break deals down by category so you can go straight to what you’re shopping for. Each category page tracks prices from 200+ retailers and updates daily.
Our handgun deals page covers pistols, revolvers and carry guns. For Glock pricing, the Glock deals page tracks every model, and the Sig Sauer deals page covers the P365, P320, P226 and the rest of the lineup, including Sig’s current gift promotions.
The AR-15 deals page covers complete rifles, uppers, lowers and builds. Our shotgun deals page tracks pumps, semi-autos and over/unders. And the ammo deals page covers bulk, defensive and hunting ammo across every major caliber.
Best Retailers for Gun Deals
Each retailer has its own pricing personality. Here is where the deals were on October 29, 2026, and what each store does best.
- Guns.com had the most flagged deals in our feed (1,153) and one of the largest gun catalogs, new and used. It is strong on handguns from Glock, Sig and Smith & Wesson, and it lists used and police trade-in guns alongside new ones.
- Palmetto State Armory had 644 deals, the budget king for AR-15s and its own PSA guns, with daily deal rotations on rifles, magazines and ammo.
- EuroOptic had 270 deals and the deepest catalog in our feed (31,497 gun listings). It is the place for European imports, precision rifles and premium hunting guns.
- Brownells, in business since 1939, carries complete guns and every part to build one, and it runs coupon codes that can stack on sale prices.
- Sportsman’s Warehouse ships online orders to its stores for pickup, which can save a transfer fee, and Sportsman’s Guide adds Buyer’s Club member pricing on surplus and hunting guns.
- MidwayUSA, Bass Pro Shops, KYGunCo, Battlehawk Armory, Discount Enterprise Guns and Sportsman’s Outdoor Superstore also feed the grid, and any of them can have the lowest price on a given model on a given day.
We lead our recommendations with five stores we trust to ship and honor the price (Palmetto State Armory, Brownells, Guns.com, Sportsman’s Warehouse and Sportsman’s Guide), but the grid shows every store so you can compare the full market.
How Far Under List Price Guns Actually Sell
A gun at its maker’s list price is not a deal. To see what a real discount looks like, we checked 16 popular guns on October 29, 2026, comparing the lowest price at a trusted store with the maker’s own list price.
The spread is wide. Budget guns sold furthest under list: the Stevens 320 Security was 45% under, the Ruger Wrangler 28% and the Taurus 856 26%. The middle of the pack, from the Ruger LCP MAX to the S&W SD9 2.0, sat 14% to 17% under. Premium Sig models sat closest to list, and the P365-XMACRO and the CROSS sold 1% and 5% above it.
So a “sale” depends on the gun. On a budget pistol, 15% under list is the normal street price, not a deal. On a Sig, 10% under list is a genuine deal. Check our guide to how gun pricing works for MSRP, MAP and street price explained.
Tips for Getting the Best Price on a Gun
Finding guns on sale isn’t luck. There are patterns, and our best time to buy a gun guide covers every seasonal window.
- Buy seasonally. Black Friday through Cyber Monday is the biggest sales window, followed by Memorial Day and the 4th of July. January and February are good for clearance after SHOT Show, when makers move last year’s models.
- Watch maker promotions. Many makers run rebates or gift-with-purchase offers through the year; Sig’s current promotions, for example, are free gifts rather than cash. Our gun rebates page tracks current offers. Stack a promotion with a retailer sale for the best total.
- Compare the exact model. The same gun can differ by tens of dollars between stores on the same day. Factor in shipping and your dealer’s transfer fee, which runs $40 to $100 at the stores we have checked; our FFL transfer fees page has the details.
- Consider used and police trade-in guns. Our feed held 13,321 used gun listings on October 29. Trade-in pistols carry holster wear but can have few rounds fired; see our used guns catalog and used vs new guide.
- Set a target price and wait. If you know what you want, decide what a good price is and set an alert. Deals cycle, and patience beats impulse buying.
How to Spot a Fake Markdown
Not every red price tag is a deal. Some listings show an inflated “regular” price so the sale looks bigger than it is. Three checks catch most of them.
- Compare against the maker’s list price, not the store’s “was” price. If the “sale” price sits at or above list, it is not a sale. On October 29 two Sig models sold above list at the cheapest trusted store.
- Check the price in our grid across stores. If three other stores sell the same model for the same money, the “deal” is the normal street price.
- Match the exact model. A cheaper listing can be a different caliber, a state-compliant 10-round version, a used gun or a model the maker has moved to its past-models list. Read the full title and part number before you compare.
Our grid flags a deal only when the price drops below the retailer’s own regular price or our price history records a drop, so a flag means the price moved, not that it is the lowest in the market. Compare before you buy.
What a Gun Really Costs Online
The listed price is not your total. A gun bought online ships to a licensed dealer, who charges a transfer fee; the stores we have checked publish $40 to $100 per gun. Add shipping, which some stores waive on firearms, and sales tax, which most states now charge on online orders.
On a budget gun, those costs can erase the online savings. On a mid-priced or premium gun, the gap between the cheapest online price and a local shelf price can be larger than the transfer fee, and then buying online wins. Run the numbers on the exact model with our gun price check before you order, and line up your transfer dealer first.
Understanding Gun Pricing and Discounts
MSRP (manufacturer’s suggested retail price) is the number on the maker’s website. Think of it as a ceiling, not a target: 14 of the 16 guns we checked sold below it.
MAP (minimum advertised price) is the lowest price a retailer may show publicly under a maker’s policy. That is why some stores say “add to cart for price”; the real price is lower, so click through.
Street price is what the gun sells for across the market, and it is the number our grid helps you find. It moves with supply, demand and what competitors charge.
A word of caution: if a deal looks too good to be true, check that the listing is the complete gun and not an accessory, a part, a used gun or an airsoft model. Compare the exact model number, and read the retailer’s condition notes on used listings.
New to buying online? Our guide to buying a gun online walks through the process, and our online vs local price comparison shows when online wins. For hand-picked deals, see our best gun deals roundup.
More Deal Roundups
- Gun deals of the week
- Ammo deals of the day
- Parts deals of the week
- Accessories deals of the week
- Used guns of the week
Facts and Figures
- Gun listings in our feed: 110,500 from 22 retailers, October 29, 2026
- Flagged deals: 2,423; Guns.com 1,153, Palmetto State Armory 644, EuroOptic 270
- Used gun listings: 13,321
- Street vs list, 16 guns: from 45% under (Stevens 320 Security) to 5% over (Sig CROSS); 14 of 16 sold below list
- Transfer fees at checked stores: $40 to $100 per gun
Gun Deals FAQ
Where can I find the best gun deals online?
Compare stores on the exact model. On October 29, 2026 our feed held 110,500 gun listings from 22 retailers, and Guns.com (1,153), Palmetto State Armory (644) and EuroOptic (270) had the most flagged deals. The grid on this page shows every deal and links straight to the retailer.
How much below MSRP do guns sell?
It depends on the gun. Of 16 guns we checked on October 29, 2026, budget models sold furthest under list (the Stevens 320 Security 45%, the Ruger Wrangler 28%), most handguns sat 14% to 22% under, and premium Sig models sat close to list, with two above it.
When is the best time to buy a gun on sale?
Black Friday through Cyber Monday is the biggest sales window, followed by Memorial Day and the 4th of July. January and February bring clearance on last year's models after SHOT Show.
How do I know if a gun deal is real?
Compare the sale price with the maker's list price, not the store's 'was' price, and check the same model at other stores. Make sure the listing is the exact model, caliber and condition you want; a cheaper listing can be a used gun or a 10-round compliant version.
Are used guns a good deal?
They can be. Our feed held 13,321 used gun listings on October 29, 2026, including police trade-ins. Read the condition notes, and buy from a retailer with a clear return or inspection policy.
Does buying a gun online save money?
On mid-priced and premium guns it can, because the online price gap can beat the transfer fee. Add your dealer's transfer fee ($40 to $100 per gun at the stores we have checked), shipping and sales tax before you compare with a local price.
What does MAP pricing mean?
MAP is the minimum advertised price a maker lets retailers show publicly. When a store says 'add to cart for price', the real price is below MAP, so click through to see it.
How frequently are the deals on this page updated?
Daily. The grid pulls fresh prices from the retailers in our feed every day, and each listing links to the retailer's product page, so check the live price there before you buy.