Sign Up to the Best Deals on the Web

Most gun deal emails are a list of whatever a store wants to clear out that week. Ours isn’t. Every week I go through the price drops across the 200+ retailers we track, throw out the fake markdowns, and send you the handful that are actually worth your money. One email. Free. Guns, ammo, parts and gear, with the reason each one made the cut.

If you’ve ever bought a pistol on “sale” and found it $40 cheaper somewhere else the next day, you already know why this exists. Drop your email in the box below and you’ll get the next one.

What You Get in the Weekly Gun Deals Email

Here’s what lands in your inbox once a week. Not every section shows up every time, because some weeks there just isn’t a good ammo deal, and I’d rather skip it than pad the email.

• The week’s best gun deals. Handguns, rifles and shotguns where the price dropped for real, not because someone raised the “was” price first. The same picks feed our gun deals of the week page.
• Ammo worth stocking up on. Judged on price per round, never on box price. A 50-round box and a 1,000-round case can’t be compared any other way.
• Parts and accessories. Triggers, optics, lights, mags and upgrades that dropped below their normal street price.
• Used and police trade-in guns. When they’re a real bargain, clearly marked as used so nobody’s surprised at the FFL counter.
• Coupon codes that work. Store codes stack with sale prices more often than you’d think, and I flag the ones that do.

Every deal links straight to the retailer’s listing. You buy from them, not from us, and a gun still ships to your local FFL like any other online gun purchase.

How We Pick a Deal (the Part Most Deal Emails Skip)

A deal email is only as good as the filter behind it. Plenty of lists out there are just a retailer’s own promo feed pasted into a template. Here’s what ours goes through before it reaches you.

1. We compare the price across 200+ retailers

Our price feeds pull listings from more than 200 gun shops, ammo sellers and parts stores, and the same catalog powers every price card on this site. So when one store marks a rifle down, I can see straight away whether three other shops already sell it for less. A “sale” that’s still above the going rate elsewhere doesn’t make the email.

2. We check the price against its own history

We log price changes on the products we track, millions of them so far. That record is the best fake-markdown detector there is. If a pistol has sat at the same “sale” price for months, it isn’t on sale, it’s just priced. If it spiked two weeks ago and came back down, that’s a reset, not a discount. The deals I send are ones where today’s price sits low against what the gun has actually sold for, not against a made-up list price.

3. We apply the price-gap test

Here’s a rule I learned the hard way. If one listing costs a third of what every other dealer wants for the same gun, it’s almost never a deal. It’s a stale listing, a wrong product match, a part listed under a gun’s name, or a magazine that got tagged as the rifle. We filter those out before they get anywhere near your inbox. A real deal sits a little below the pack. A “deal” that’s miles below it is a mistake.

4. New first, used clearly labelled

Our rule for used guns is simple: new stock comes first, and used listings only show up when they’re a real bargain or there’s no new stock to buy. When one does make the email, it says used, trade-in, blem or demo right in the line. A blem is a discount on cosmetics. A used gun is a discount on wear. Those aren’t the same thing, and I’ll tell you which one you’re looking at.

5. The right product, not a lookalike

Automated deal lists get the details wrong all the time. Wrong caliber, wrong generation, a compliant 10-round version listed as the standard model, a slide sold as a pistol. We run a weekly wrong-product check across the price cards on this site, and the same rule goes for the email: if the model, caliber or variant on the listing doesn’t match what the line says, it’s cut.

The Kinds of Deals You’ll See

Gun prices don’t all move the same way, so the email doesn’t treat them the same way either. These are the deal types that show up most, and where to find more of each on the site between emails.

Everyday carry and duty pistols. Glocks, Smith & Wesson M&Ps, SIGs and their rivals get marked down often, but in small steps. A real drop on a popular 9mm is worth knowing about because they sell through fast. Our handgun deals and Glock deals pages track them daily.

AR-15s and rifle builds. This is where the biggest swings happen. Complete rifles, uppers, lowers and parts kits drop hard around holidays and new model launches. If you’re building one, the AR-15 deals page and our gun parts deals of the week are worth a bookmark.

Shotguns. Pump guns are cheap year round, so a pump deal has to be really good to make the cut. Semi-autos and over/unders are where the meaningful discounts are. See shotgun deals for what’s moving now.

Ammo. Always price per round, always with shipping in mind. Free shipping thresholds change the math more than the sticker does. The ammo deals hub and our list of the cheapest online ammo stores cover the rest.

Used, surplus and police trade-ins. Trade-in Glocks, Berettas and S&W M&Ps can be some of the best value in the whole market if the condition grade is honest. The used guns of the week page is refreshed every Sunday.

Optics, lights and gear. Red dots and weapon lights go on sale a lot, and the percentage cuts can be deep. Our accessories deals of the week page picks the best of them.

Coupon codes and sale events. Some of the best prices of the year only exist with a code. We keep live codes on pages like PSA coupon codes, and the big sale weekends get their own coverage, like Black Friday gun deals.

Deals Newsletter vs Store Emails vs Price Alerts

There are three main ways to get gun deals sent to you, and they’re not interchangeable. I use all three for different jobs. Here’s how they stack up.

Option	What it covers	Good for	Watch out for
A single store’s email	That store’s stock only	Store-only codes and early sale access	Every item looks like a deal, with nothing to compare it against
Keyword or price alerts	Whatever matches your search	Hunting one specific gun or one caliber of ammo	Floods you with wrong matches, parts and used listings unless you tune it
Our weekly deals email	200+ retailers, checked against price history	Seeing the week’s real drops without doing the homework	It’s weekly, so a flash sale can sell out before it reaches you

My honest take? Sign up for one or two store emails at shops you already buy from, set a price alert if you’re stalking one exact model, and let our email handle the rest. That last part is the one that saves you the most time.

How to Tell a Real Gun Deal From a Fake One

You don’t need our email to spot a bad deal. You just need to know where the tricks hide. These are the checks I run on every listing before it goes out, and you can run them yourself on anything you see.

• Ignore the “was” price. Compare against what other shops charge today. A gun “marked down” from an MSRP nobody charges isn’t discounted at all.
• Add shipping and the transfer fee. A gun that’s $15 cheaper but costs $30 more to ship lost you money. Your FFL’s transfer fee is part of the price too. Our guide to FFL transfer fees shows what’s normal.
• Read the full listing name. Caliber, barrel length, generation, capacity and finish. “Compliant,” “LE,” “blem” and “used” all change what you’re buying.
• Check your state. Some models and magazines can’t ship to every state. A great price on a gun you can’t legally take delivery of isn’t a deal.
• Be suspicious of the outlier. If one price is way below everybody else, assume it’s an error or a stale listing until you see otherwise.
• Know the seller. A rock-bottom price from a shop you’ve never heard of carries risk. We keep a list of the best online gun stores for that reason.

Want to run a quick check right now? Our gun price check tool searches every retailer we track for one gun and sorts them by price. It’s the fastest way to see if a “sale” is real, and the gun price comparison page does the same thing across whole categories.

When to Buy: Timing the Best Gun Deals

Deals aren’t spread evenly across the year. Knowing the rhythm helps you decide whether to buy now or wait for the next email.

Black Friday and the week after it is still the biggest sale period in the gun world, and it’s where you’ll see the deepest cuts on optics and rifles. Holiday weekends like Memorial Day, the 4th of July and Labor Day bring their own rounds of markdowns. New model launches matter too. When a maker brings out a new generation, stores often cut the outgoing model to clear shelf space, and that’s one of the best times to pick up a proven gun for less.

Ammo runs on a different clock. It follows demand more than the calendar, so prices can jump when the news gets busy and settle again a few months later. That’s exactly when a weekly email helps. You see the dip when it happens instead of after it’s gone.

And sometimes the right move is not to buy. If the gun you want hasn’t moved in months and nothing’s coming, buy it when you need it. Waiting six months to save $20 on a carry gun doesn’t make much sense.

How Often We Email, and What We Won’t Do

Once a week. That’s it. No daily blasts, no “one more thing” follow-ups, no handing your inbox to a sponsor.

Your address goes into our own subscriber list, and a mailing service sends the email. We don’t sell your email address. Every email has an unsubscribe link, and it takes one click. Our privacy policy has the details.

Some links in the email are affiliate links. If you buy through one, the retailer may pay us a small commission at no extra cost to you. It doesn’t change what we pick. A deal makes the email because the price is good, and the price checks above don’t care who pays us.

One more thing worth saying. The email points you to retailers, and buying a gun still works exactly the way the law says it does: the gun ships to a licensed dealer, you fill out the paperwork and pass the background check there, and you pick it up. We never sell guns directly.

Can’t Wait a Week? Where to Find Deals Today

The email is the short list. The site has the full feed, and it updates all day. If you’re shopping right now, start here.

• Gun deals today: the live feed of sales and price drops from the retailers we track.
• Gun deals of the day: today’s biggest discounts, ranked by percentage off.
• Ammo deals of the day: the cheapest rounds we can find right now.
• Best gun deals: our standing picks for the guns that are good value most of the year.
• Best ammo deals: price-per-round picks by caliber.

Bookmark the one that fits how you shop. Then let the weekly email catch what you missed.

FAQ

That’s the whole pitch. Real price drops, checked before they’re sent, once a week. If that sounds better than another store’s promo blast, sign up below.