Last updated and checked October 28, 2026 · By Nick Hall, who has tracked 4th of July gun sales for 5+ years
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Quick Answer: The 2026 4th of July gun sales ran from late June to Sunday, July 5. Palmetto State Armory had the SAR9 at $299 and the Springfield Hellcat .380 at $399, Brownells took 12% off with code FREEDOM12, and Sportsman’s Warehouse took 10% off all ammo. Taurus paid $25 back on GX4 and GX2 pistols.
The catch: the Glock 43X MOS at $484 and the Glock 17 Gen 6 at $620 were “sale” prices that are still the everyday price on October 28, 2026, and bulk 9mm and 5.56 cost the same per round in July as they do now. The real July discounts were on budget pistols and on PSA’s own guns.
Next sale window: July 4, 2027 falls on a Sunday and the federal holiday is observed Monday, July 5, 2027, so expect the 2027 sales to run from late June through July 5.
Table of Contents
How we tested: Every pick here is ranked against our testing methodology. Minimum round counts, accuracy and reliability protocols, the failures that disqualify a gun.
When Do 4th of July Gun Sales Start?
In 2026 the big online stores opened their Independence Day sales in the last ten days of June and ran them through Sunday, July 5. Sportsman’s Warehouse ran its “250th Fourth of July Sale”, Palmetto State Armory ran its 4th of July Sale through July 5, and Guns.com ran “Fuel Your Freedom” from July 1 to July 5.
For 2027, July 4 lands on a Sunday and the federal holiday is observed Monday, July 5. Plan on sales opening in the last ten days of June and ending on July 5. If you want a gun before then, Memorial Day falls on May 31, 2027, and the Memorial Day sales are the closest dress rehearsal.
What Actually Went on Sale in July 2026
Here is what the major stores ran for the 2026 holiday, from their sale pages and the deal roundups published that week:
- Palmetto State Armory: 4th of July Sale tied to America’s 250th, through July 5. SAR9 $299, S&W M&P Shield Plus Optics Ready $369, Springfield Hellcat .380 $399, Glock 43X MOS $484, Glock 17 Gen 6 $620, Ruger SR1911 $699, Vortex SPARC AR $69, SIG Romeo5 Compact $129, Vortex Strike Eagle 1-8×24 Gen 2 $399.
- Brownells: 12% off with code FREEDOM12 over the holiday weekend.
- Sportsman’s Warehouse: the 250th Fourth of July Sale plus 10% off all ammo.
- Guns.com: the Fuel Your Freedom sale, July 1 to July 5.
- Bass Pro Shops and Cabela’s: their summer sales covered hunting and fishing gear, and we found no firearm markdowns in them.
We checked those holiday prices against our own price feed on October 28, 2026, and the results split into two groups. Guns that sell at a manufacturer’s advertised minimum price never really went on sale. Budget pistols and PSA house brands did.
| Gun | July 2026 sale price | Oct 28, 2026 lowest trusted price | Real July saving |
|---|---|---|---|
| Glock 43X MOS | $484 (PSA) | $484 (Brownells, Sportsman’s Guide) | $0 |
| Glock 17 Gen 6 | $620 (PSA) | $620 (Brownells) | $0 |
| Springfield Hellcat .380 OSP | $399 (PSA) | $589 (Brownells, Sportsman’s Guide) | $190 |
| PSA PA-15 16″ M4 MOE EPT | $469.99 (PSA, July 2025) | $489.99 (PSA) | $20 |
The lesson: a Glock at $620 in July is a Glock at $620 in October. Spend your holiday budget on the guns that actually move, and use our price check tool to see what a “sale” price really is before you buy.
Best 4th of July Handgun Deals
Best-priced firearms across 200+ retailers · Updated every 4 hours
Summer is carry season and the handgun markdowns follow it. The 2026 standouts were the SAR9 at $299 and the Hellcat .380 at $399, both well below their everyday prices. The Taurus GX4 picked up a $25 factory rebate on top of whatever the store charged, and on October 28 it was $264.99 at Guns.com without any holiday help.
The SIG P365 is the gun most people are shopping for, and it sold at its regular street price in July. On October 28 the base P365 was $499.99 at Brownells. If a holiday sale shows it much below that, buy it.
Best 4th of July Rifle Deals
Best-priced firearms across 200+ retailers · Updated every 4 hours
PSA treats the 4th as its biggest AR-15 event of the summer. On PSA’s own July 2025 sale page, the PA-15 16-inch Nitride M4 MOE EPT carbine was $469.99 against a $949.99 list price, and a blemished PA-15 M4 M-LOK carbine was also $469.99. The same MOE EPT carbine was $489.99 at PSA on October 28, 2026, so the holiday saved $20. A sub-$400 complete PA-15 rifle never appeared in any July sale page we could find.
Build kits are where July pays. PSA’s 2026 sale bundled a Magpul MOE lower build kit with ten Gen 2 PMAGs for $199.99. If you are shopping for deer season, the 4th is also a good time to buy a bolt gun and get it zeroed before fall.
Best 4th of July Shotgun Deals
Best-priced firearms across 200+ retailers · Updated every 4 hours
Shotguns got less retail attention in 2026, and the best money was a factory program: Beretta ran up to $300 off select shotguns over the summer. For a pump gun, the Mossberg 500 All Purpose Field 12 gauge was $415.99 at PSA on October 28, which is the number to beat next July.
4th of July Ammo Deals
Best-priced ammunition across 200+ retailers · Updated every 4 hours
Ammo is where the July hype runs furthest ahead of the numbers. In the July 2025 PSA sale, 1,000 rounds of AAC 9mm 115 grain cost $249.90, 25 cents a round, and a case of PMC X-Tac 5.56 62 grain came to 45 cents a round. In the July 2026 sales the best bulk 9mm we found was 28 cents a round and 5.56 was 50 cents. On October 28, 2026, with no holiday at all, PMC Bronze 9mm was $279.80 per 1,000 at Sportsman’s Guide (28 cents a round), and Winchester M855 was $499.99 per 1,000 at PSA (50 cents a round).
So buy ammo in July if you need it, but do not wait for July to buy it. Sportsman’s Warehouse’s 10% off all ammo was the most useful 2026 ammo offer because it applied to defensive loads too, which rarely see discounts. Compare cost per round, never box price, on our best ammo deals page.
Is July Really a Big Month for Gun Sales?
No, and that is why the sales exist. NSSF-adjusted background checks, the industry’s best proxy for retail gun sales, put July 2025 at 978,731, the lowest month of the year. December 2025 was 1,587,049. July 2026 came in at 1,061,883, up 8.5% on the year but still below May, June and August 2026 (NSSF July 2026 release).
Stores discount in July because July is slow. That works in your favor: stock is high, and the markdowns are on guns that stores want to move before fall hunting season and the Black Friday rush. For the full calendar, see our guide to the best time to buy a gun.
Manufacturer Rebates During 4th of July
Factory rebates are the one discount a store sale cannot match, and they stack with the store price. Here is what was running in summer 2026:
- Taurus: $25 back on GX2, GX4 and GX4 Carry pistols and $30 back on every Taurus and Rossi revolver, for purchases from June 15 to July 15, 2026 (Taurus release).
- Springfield Armory: a free XD-M Elite 10mm pistol, worth $674, with select Model 2020 rifles bought from April 15 to August 31, 2026 (Springfield release). There was no Hellcat rebate in summer 2026; the last one ended April 30, 2025.
- Beretta: up to $300 off select shotguns.
- SilencerCo: a $250 credit on a suppressor.
- Glock: no consumer rebate, in July or any other month. Glock’s discount is the Blue Label program for qualifying law enforcement, military and first responders, which runs $75 to $100 under retail at most dealers.
- Smith & Wesson, Ruger and Mossberg: we found no consumer rebate for July 2026.
Check the maker’s rebate page the week before the holiday, read the purchase window and the claim deadline, and save your receipt and the box label. Taurus required both the purchase and the claim by July 15, 2026.
How to Stack 4th of July Discounts
The stack is store sale price, then store coupon, then factory rebate. Here is the playbook:
Step 1: Look up the gun on our price comparison tool before the sale starts so you know its real everyday price.
Step 2: Check the manufacturer’s rebate page. In 2026 a Taurus GX4 bought at a sale price still earned $25 back.
Step 3: Check for a sitewide code. Brownells’ FREEDOM12 took 12% off over the holiday weekend; read the exclusions, because firearms and MAP-priced items are excluded from many codes.
Step 4: Have your dealer lined up before the sale starts. Our FFL transfer fees guide covers what a transfer costs, and our guide to buying a gun online walks through the process.
Where to Find the Best July 4th Gun Sales
Palmetto State Armory runs the most aggressive holiday sale, on its own PA-15 rifles and kits and on budget handguns like the SAR9. Deals change daily.
Brownells is best for parts, optics and accessories, where the holiday code applies cleanly.
Sportsman’s Warehouse paired its storewide sale with 10% off all ammo in 2026, the best ammo offer of the holiday.
Guns.com is strong on handguns and shotguns, and its July 1 to 5 sale lined up with the holiday weekend.
Sportsman’s Guide is the place for bulk ammo: PMC Bronze 9mm was 28 cents a round there on October 28.
For a side-by-side of who is cheapest year round, see our cheapest online gun stores ranking, and for the next big event, our Black Friday gun deals page.
Tips for Shopping 4th of July Gun Sales
First, ignore the “was” price. PSA listed the PA-15 MOE EPT at $949.99 and sold it at $469.99, but PSA had the same rifle at $489.99 on October 28, 2026. Compare against what other stores charge right now, not the list price.
Second, skip MAP-priced brands. Glock sells at the same price at every major store, holiday or not. The holiday money is in house brands, budget pistols, kits and accessories.
Third, add the shipping and transfer fee. A $20 saving disappears if one store ships free and the other charges $30. Browse our handgun deals, AR-15 deals and shotgun deals pages for live prices in every category.
Facts and Figures
- 2026 sale window: late June to July 5, 2026 (PSA through July 5; Guns.com July 1 to 5)
- 2027 dates: July 4, 2027 is a Sunday; observed holiday Monday, July 5, 2027; Memorial Day May 31, 2027; Labor Day September 6, 2027
- NSSF-adjusted NICS: July 2025 978,731 (lowest month of 2025); July 2026 1,061,883; December 2025 1,587,049; full year 2025 14,612,314
- Bulk ammo, cost per round: 9mm 25 cents (July 2025), 28 cents (July 2026), 28 cents (October 28, 2026); 5.56 45 cents, 50 cents, 50 cents
- 2026 rebates: Taurus $25 (GX series) and $30 (revolvers), June 15 to July 15; Springfield free XD-M Elite 10mm with Model 2020, April 15 to August 31; Glock none
4th of July Gun Deals FAQ
When do 4th of July gun sales start?
In 2026 the major online stores opened their 4th of July sales in late June and ran them through Sunday, July 5. Guns.com's sale ran July 1 to July 5. In 2027, July 4 is a Sunday and the holiday is observed Monday, July 5, so expect sales from late June through July 5, 2027.
Which stores have the best 4th of July gun deals?
Palmetto State Armory ran the deepest 2026 sale, with the SAR9 at $299 and the Hellcat .380 at $399. Brownells took 12% off with code FREEDOM12, Sportsman's Warehouse took 10% off all ammo, and Guns.com ran its Fuel Your Freedom sale.
How much can you save during 4th of July gun sales?
It depends on the gun. The Hellcat .380 was $399 in PSA's July 2026 sale against $589 at Brownells on October 28, 2026. MAP-priced guns did not move: the Glock 43X MOS was $484 and the Glock 17 Gen 6 $620 in July and on October 28. Bulk 9mm cost 28 cents a round both times.
Are 4th of July gun deals as good as Black Friday?
They are a smaller event. July is a slow month for gun sales: NSSF-adjusted background checks were 978,731 in July 2025, the lowest month of the year. November (1,408,230) and December (1,587,049) were the two busiest months, and Black Friday sits in that stretch. Stores discount in July to move stock, so the July deals cluster on budget guns, house brands and kits.
Do gun manufacturers offer 4th of July rebates?
Some do. In summer 2026 Taurus paid $25 back on GX2, GX4 and GX4 Carry pistols and $30 on revolvers from June 15 to July 15, and Springfield gave a free XD-M Elite 10mm with select Model 2020 rifles through August 31. Glock does not run consumer rebates, and we found none from Smith & Wesson, Ruger or Mossberg for July 2026.
What types of guns go on sale for the 4th of July?
Budget handguns, PSA's own AR-15 rifles and kits, optics and ammo see the real markdowns. Guns sold at a minimum advertised price, like Glock, keep the same price year round, so the 'sale' price is the everyday price.
Can I find 4th of July deals on ammo?
Yes, but compare cost per round. The best bulk 9mm in the July 2026 sales was 28 cents a round and 5.56 was 50 cents, the same as on October 28, 2026. Sportsman's Warehouse's 10% off all ammo was the best 2026 offer because it covered defensive loads too.
How do I find the best 4th of July gun deals?
Price the gun on our price comparison tool before the sale so you know its everyday price, check the maker's rebate page for the purchase window and claim deadline, look for a sitewide code like Brownells' FREEDOM12, and have your FFL lined up before the sale starts.
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