Ruger Q3 2026: Sales Up 16.5%, Production Cuts Confirmed

Last updated November 2026 · By Nick Hall, firearms-industry tracker who follows Ruger’s quarterly filings and the Beretta stake for USA Gun Shop readers

Quick take: Ruger’s third quarter 2026 sales rose 16.5% to $147.6 million, and profit jumped with them. The same release is the first Ruger document to put October’s production suspension in writing, and it says suspended does not have to mean gone for good.

• What changed: Ruger reported third quarter 2026 net sales of $147.6 million against $126.8 million a year earlier, with diluted earnings of $0.36 a share against $0.10.
• Why it matters: The release confirms Ruger suspended production of a limited number of product families in October, worth about $25 million of revenue.
• Affects: Buyers chasing the suspended guns, plus Ruger shareholders, who get a $0.18 dividend payable December 4, 2026.
• What’s next: Ruger says it will look at redesigning select suspended products for a return, but it gives no models and no dates.

We pulled the release and the full 10-Q so you don’t have to. The sales number is the headline. The paragraph buyers should care about sits further down, under a heading called Operational Highlights.

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What Ruger’s Q3 2026 Results Actually Show

Sturm, Ruger & Co. reported on November 4, 2026. Net sales came in at $147.6 million, a 16.5% increase over the $126.8 million it booked in the third quarter of 2025. Diluted earnings were $0.36 a share against $0.10, and adjusted earnings were $0.44.

The gap between those two figures is $0.08 a share that Ruger labels stockholder rights costs. That is money spent dealing with Beretta Holding over its Ruger shares, the 2025 rights agreement and the cooperation talks, and Ruger strips it out of the adjusted number.

Margins moved more than sales did. Gross margin rose to 20.7% from 15.1%, which Ruger puts down to cost control, product mix and operational execution. Net income was $5.8 million, up 266.9%, and adjusted EBITDA reached $14.3 million, up 401.9% from $2.9 million.

“Our third quarter results reflect continued operational progress,” said Todd Seyfert, President and Chief Executive Officer, in the Ruger earnings release. For the first nine months, net sales were $447 million against $395 million, a 13% gain. Ruger ended the quarter with $101.4 million in cash and short-term investments and no debt.

The $25 Million Paragraph Behind the October Cuts

Here’s the line that matters to anyone who owns, sells or wants a Ruger that just went out of production: “the Company announced in October that it would suspend production of a limited number of product families.”

Until this week, the October decision was on the record through Ruger’s media office, which is where our breakdown of which Ruger models stopped and which got a final 2026 run came from. The Q3 release is the first time Ruger has put the move in its own corporate document, published alongside the quarter’s numbers.

It also attaches a dollar figure. Ruger says the suspended families “represent approximately $25 million of the Company’s total revenues and generate minimal to no profitability.” Set that against $447 million of sales in nine months and it’s a small slice of the business. Small, and not making money.

The release does not name the product families. It gives the money and the reasoning, which is to “reduce complexity, improve manufacturing efficiency and allocate resources toward products and platforms with stronger consumer demand, profitability and long-term growth potential.”

Seyfert put it more bluntly. “Portfolio rationalization makes Ruger stronger,” he said. “We are taking a disciplined look at where we deploy our people, equipment and capital and ensuring those resources are aligned with the products and markets with the greatest opportunities for consumer demand, profitability and long-term growth.”

Suspended Is Not the Same as Discontinued

Ruger chose its words with care. This is the sentence to read twice: “Importantly, suspension does not necessarily mean permanent discontinuation.”

The company says it intends to “evaluate opportunities to redesign and reposition select products where meaningful improvements in consumer value, manufacturability and profitability can create a stronger opportunity for their return to the market.” Note the word select. That is not a promise that every suspended family comes back, and the release gives no timeline for any of them.

If a suspended name does return, expect it built around manufacturability, which means a redesign rather than the gun you remember. If it doesn’t, dealer stock and the used market are the only supply left.

For buyers it’s simple and a little grim. If you want a specific configuration of a suspended Ruger, the one on the dealer’s rack today is the one Ruger has stopped replacing.

Where Ruger Is Putting the Money Instead

The 10-Q shows what is selling. New products brought in $99.5 million, or 24% of firearm sales, in the first nine months. Ruger’s list: the RXM pistol, Marlin 1894 lever-actions through June, Glenfield and Harrier rifles, the Red Label III shotgun and, in the first quarter only, the American Rifle Generation II.

Ruger expects capital spending of about $30 million for the year, aimed at new product introductions, expanded capacity for product lines in greatest demand, upgraded manufacturing and facility work. It also switched on a new Oracle enterprise resource planning system during the quarter.

And the old headquarters is going. According to the Q3 2026 Form 10-Q, Ruger has moved its principal executive offices to Mayodan, North Carolina, and signed a definitive agreement to sell the Southport, Connecticut property for $5.9 million, with closing expected in the fourth quarter of 2026.

The Distributor Numbers and the Beretta Backdrop

Not every number in the filing is a victory lap. Ruger estimates distributors sold 355,800 of its guns to retailers in the third quarter, down from 370,600 a year earlier, while Ruger itself shipped 402,300 units, so distributor inventory climbed to 221,400 units from 174,900 at the end of the second quarter.

Ruger notes that distributor orders for many models tend to run stronger in the first quarter and weaker in the third, partly because the distributor show season falls early in the year.

The Beretta bill is shrinking but not gone. Ruger booked $1.8 million in professional fees and advisory costs tied to the Beretta Agreement in the quarter and $6.3 million over nine months, and says it expects those costs “to be limited in duration.” That sits next to the FTC’s proposed consent order limiting Beretta to independent directors on Ruger’s board, which deals with board seats, not gun prices.

Shareholders get their check either way. The board declared a $0.18 dividend for shareholders of record on November 20, 2026, payable December 4, 2026, which Ruger says equates to about 40% of adjusted net income.

Ruger put it in writing. The door is open, but only a crack.

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